2022 Digital Analytics Specialist (Rolling Intake)

About Cebu Pacific Air

Cebu Pacific first took to the skies on March 8, 1996, flying from Manila to its hometown Cebu. It has since been committed to flying where Filipinos are – from its first international flight to Hong Kong back in 2001 to its first low-cost long-haul flight to Dubai in 2013.

Your role

• Manage / Support Analytics - related rollouts to the Cebu Pacific platforms (web, mobile web/app, etc.).
• Analyze, translate and simplify requirements.
• Manage, communicate, and document requirements.
• Participate in user acceptance testing and testing of new system functionality.
• Investigate issues, and escalate issues to relevant groups.
• Generate insights from data leading to a deeper understanding of Cebu Pacific customers.
• Analyze data - statistical/financial, internal/external.
• Consolidate various information into cohesive reports for use in management decision-making.
• Present findings to the relevant group/s. Review and improve existing Analytics processes.
• Plan, organize, and conduct Analytics - process improvement projects.
• Conduct change impact analysis to assess the potential implications of changes.

Training, development & rotations

Budget airline Cebu Pacific Air launched a training program for new pilots to secure requirements for its expanding fleet while broadening the pool of potential candidates by initially shouldering traditionally high tuition fees.

Cebu Pacific said its cadet pilot trading program would create 240 professional pilots over five years.

Candidates will be carefully screened and will undergo a 56-week training program, after which they will become Cebu Pacific's first officers flying domestic and international routes.

Compensation & benefits

Former employees from major job sites found the low salary grade to be an issue, but this is often countered by the variety of fringe benefits including free flights (unlimited free domestic tickets and limited free international tickets), HMO, government-mandated benefits, and medicine allowance, among others. 

Company culture

Employees from major job sites frequently commented on the 'fun' and 'casual' work environment that improved their confidence and communication skills. However, the fast-paced environment of a high-traffic budget airline and long hours left some workers burnt out, especially during peak seasons. A 'friendly' and ‘supportive’ management makes work bearable. 

About you

• Graduate with a Bachelor's Degree in a quantitative field such as Mathematics, Statistics, and Computer Science.
• Knowledge of CRM platforms such as Salesforce or Boxever is a plus.
• Knowledge and use of coding languages such as HTML, Javascript, Google Analytics, SQL, and/or R is a plus.
• Open to learning new technologies.
• Thinks from a logical and strategic point of view.
• Understands data and data structures.
• Good business acumen.

How to apply

To apply for this position, simply click the “Apply” button on this page.

• For non-cabin crew roles, applicants attend a series of interviews (one-on-one or panel) with an HR representative and the department manager. Some employees reported an essay-type questionnaire. 
• Cabin crew applicants will go through a more rigorous recruitment process. Appearance, personality, and physical fitness are more valued than academic qualifications, according to reviews. 
• The process begins with screening, where an HR representative assesses physical requirements. The airline puts a premium on height (a requirement of 5’3” for females and 5’7” for males), clear complexion, a great smile, and skin void of tattoos and blemishes. Next is an 'impact interview' where applicants must answer interview questions about their strengths and weaknesses, among others. The last step is an interview with the HR head. 

Source/s: 

• cebupacificair.com
• ph.prosple.com
• indeed.com